Mikayla and your girl wore this in her recent video for a Sephora meet and greet.

@richlux713

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Louis Vuitton

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Why it worked

The video leverages celebrity gossip and a 'spot the difference' visual format, which encourages viewers to watch closely and engage in the comments to debate the creator's claims.

Summary

The creator compares a video posted by Mikayla Nogueira with a fan-posted photo from the same event to analyze whether she uses filters. He points out specific differences in her appearance and the dress she is wearing.

Structure

1Introduction of the comparison between Mikayla's video and a fan photo
2Side-by-side visual analysis of the two images
3Pointing out specific physical differences and dress creasing
4Questioning the use of filters based on the visual evidence

Original caption

Mikayla Nogueira Louis Vuitton dress #mikaylanogueira #louisvuitton #richlux

More from @richlux713

Product placement

Louis Vuitton (a) ACTS: The creator discusses a specific dress worn by Mikayla Nogueira, analyzing its appearance and potential filtering, which makes the brand the subject of the critique. Removing the brand name would change the subject of the video, as the video is specifically about this dress.

On-screen text

Mikayla Nogueira Louis Vuitton dress @mikaylanogueira @louisvuitton @richlux

Transcript

Mikayla and your girl wore this in her recent video for a Sephora meet and greet. Well, at the meet and greet, this is what the photo look like. Now, a fan posted this photo on their TikTok saying, I met Mikayla Nogueira and she looks beautiful in person and she looks the same. But we compared side by side on the same day. She does look beautiful. But here, this is the video Mikayla Nogueira posted and this is what the fan posted of Mikayla Nogueira. Now, I can tell that there is some differences in here. Some could argue it's a dramatic difference, but she does look different. The arms, the face, the chinnage, even maybe the waist. The dress here, oh my god, look, you see the creasing? It's happening here. This is the same day, folks. Same. So does Mikayla Nogueira use filters? Cuz she said that she doesn't. But I don't know you guys. It looks like there's some filtering going on in this one compared to this one. This is Rich Lux with the hottest celebrity news and gossip on TikTok.