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The video likely performed well due to its relatable and aesthetically pleasing haircare routine content, common on platforms like TikTok. The use of trending sounds and visually appealing steps in the routine would have contributed to its engagement.

The video shows a person performing a haircare routine. They start by brushing their hair, then apply various products, including a spray, a cream, and a mask. The routine involves washing, conditioning, and applying treatments before finishing with a final spray and brushing.