Why it worked
The video leverages the popular 'hair care routine' trend with aesthetically pleasing visuals and a focus on desirable long, blonde hair. The use of a recognizable and aspirational brand like Gisou further enhances its appeal.
Summary
The video showcases a hair care routine featuring Gisou products. It includes steps like brushing, applying a hair mask, shampooing, conditioning, and finishing with hair oil, all presented in a visually aesthetic manner.