Something purple is coming.

@aegyocafe

10.9K followers · usually 7.9K views a post

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Promoted product

aegyo magic shop

Why it worked

The post leverages a sense of anticipation and exclusivity by hinting at a new product with a visually appealing purple theme, directly appealing to a dedicated fandom during a celebratory period.

Summary

The post announces that "something purple" is coming from Aegyo Magic Shop, a brand that is celebrating the fandom's "FESTA" with special purple-themed treats. It invites viewers to an "after party" at Aegyo's.

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Transcript, structure and on-screen text

4 beats and 3 lines of on-screen text — the parts you need to write your own version.

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Original caption

💜 Happy FESTA, ARMY! 💜 To the fandom that brought us to the summit, did you really think we’d let FESTA pass without celebrating with you? Years ago, we promised ourselves that when we finally had a café of our own, we’d celebrate our boys with the people who understood why they mattered. Some promises are simply too precious to break. ✨🪐Aegyo Magic Shop🐳✨ Officially coming back real soon. See you at Aegyo’s after party. 💜