BTS IS IN

@morningmugscoffee

17.7K followers · usually 1.8K views a post

Views

63.9K

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8.8K

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SoundTikTok sound · SWIM

Promoted product

Borahae Latte

Why it worked

This video capitalized on a timely event (BTS being in town) and a popular cultural phenomenon (BTS fandom) to create a unique, limited-time product offering. The visual appeal of the purple-themed latte and the inclusion of BTS-branded Oreos likely generated significant interest and shareability within the target audience.

Summary

A coffee shop creates a special "Borahae Latte" inspired by the K-pop group BTS, using brown sugar, purple foam, and BTS-themed Oreos as a topping. The limited-edition drink is available for a short time while BTS is in town.

Structure

1Introduction of BTS in Baltimore and the need for a special latte
2Description of the "Borahae Latte" ingredients (brown sugar, purple foam, Oreos)
3Preparation of the latte with oat milk and ice
4Adding the purple foam and BTS Oreo topping
5

Original caption

BTS is in Baltimore, so you know we had to make them a latte… the Borahae Latte! Available while BTS is in town for a limited time! #bts #btsarmy #baltimore #arirang

More from @morningmugscoffee

Product placement

BTS: appears as a theme for a special latte and is mentioned as being in town. Removing it would change the video's topic. Oreo: appears as a package and is used as a topping for the latte. Removing it would change the drink's composition. Costco Oat Milk: appears as a carton and is used to make the latte. Removing it would change the drink's composition.

Call to action

Come and get it while you can

On-screen text

BTS IS IN SO YOU KNOW WE HAD TO LATTE WE'RE MAKING THE BORAHAE LATTE A BROWN SUGAR LATTE WITH PURPLE AND A BRAND NEW BTS SPECIAL OREO TOPPING NEXT WE ADD OUR ICE FOR BTS WE AND NOW FOR THE SPECIAL TOPPING THE LIMITED EDITION BTS OREOS FIRST TIME PUTTING DRINK OBVIOUSLY I HAVE PURPLE SLEEVE PURPLE SLEEVE AND IT LATTE ONLY AVAILABLE FOR THE NEXT TWO WHILE BTS IS COME AND GET CAN YOU HAVE THE FIRST OFFICIAL BTS

Transcript

BTS is in Baltimore, so you know we had to make them a latte… the Borahae Latte! A brown sugar latte with purple and a brand new BTS special Oreo topping. Next we add our ice. For BTS we had to do purple foam. And now for the special topping, the limited edition BTS Oreos. First time putting Oreos on a drink. Obviously I have purple sleeve, purple sleeve and it. And there you have it, the Borahae Latte. Only available for the next two days while BTS is in town. Come and get it while you can. You have the first official BTS. Cheers. BTS Army, how do we do? Actually recording. Yep. Perfect. Love.