I've had the same makeup routine for decades and was stuck in a bit of a rut...

@lucyhitchcock

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Selfridges Beauty Concierge

Why it worked

The video provides a detailed, step-by-step account of a professional makeup session, showcasing a transformation and offering genuine recommendations. This 'behind-the-scenes' look at a desirable service, combined with the creator's relatable initial struggles, likely resonated with viewers seeking similar beauty advice and experiences.

Summary

The creator shares her experience of getting her makeup done at the Selfridges Beauty Concierge. She details the process, the products used, and the final result, expressing satisfaction with the natural yet elevated look achieved.

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Original caption

What a lovely experience. Would highly recommend @Selfridges beauty concierge. I really loved how they use products from loads of different brands not just one which is exactly what I wanted. Make up bag refreshed and I’m ready for my hen 💃🏼🪩 #beautytips #makeuplesson #stylejourney #restyle