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Three glasses of wine did actually change my life...
In 2020 I went for a socially distanced bottle of wine in the park with my best friend & I couldn't keep my rosé cold...
& the Partner in Wine bottle was born!
I ordered 150 units and launched them from my parents front room. I worked from 5am to midnight doing my day job and packing orders around it back then
By December 2020 things had escalated. It was no longer friends and family buying from me, I was fulfilling 400+ orders a month from home which wasn't sustainable and so I decided to move into a fulfilment centre
This was me dropping off the tiny bit of stock I had left over from Christmas sales the day before New Year's Eve
I started a business during
A Pandemic
In March 2021, I told my business story online for the first time an it went wildly viral. I totally sold out of everything and suddenly catapulted my business overnight 🥺
How viral you ask?! 😂👇
How a single TikTok generated 30,000 pounds in sales for this small-business owner
Jessica Bacon 18 hours ago
Overnight, my business became stocked in Selfridges...
Liberty London...
Urban Outfitters, Oliver Bonas & Daylesford farm
Meanwhile, I knew literally NOTHING about wine, but I figured I'd start sharing some ones I liked online so my customers could get inspiration of what to fill theirs with...
& wine brands started sending me wines for free to talk about. Starting with my fave ever rosé Maison Mirabeau 🥺 I couldn't believe it
I was awarded the Top 100 female entrepreneurs to watch by NatWest & the Telegraph and got to celebrate at The Houses of Parliament
My story was told over and over again...
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CEO Secrets: How a lockdown wine business went viral
Lucy Hitchcock, founder of Partner in Wine, launched her business during the Covid lockdown.
& even though the bottles and their matching tumblers were selling SO well, I had an itch to make something new...
So I created The Everything Blanket...
Oversized 2m x 2m (room for all your pals!)
Made of luxurious, soft to touch silk cotton (no itchy bums here)
Luxe gold pegs in each corner to hold her down
Wine & water resistant
+ a secret pocket to keep your valuables safe
Which went viral too...I sold over 150 on launch day alone 🤯
& I've since launched four more colours in my iconic candy stripe design: Sage, Desert Sand & Lavender
Last year I launched the matching Cool Cool Bag. A cool bag-come-beach and everything in between bag...
Pouch to hold your PiW bottle
Matches your Everything Blanket
Double compartment inside to seperate your food from drinks, wets from drys etc
And double loops so you can carry your blanket and be hands free!
And you guessed it...she also went viral 🥳🤪
My biggest ever launch day to date!