Why it worked
The video leverages a relatable "then vs. now" narrative combined with the intrigue of a facial analysis app, creating a compelling and shareable piece of content that taps into themes of aging and motherhood.
Summary
The video uses a "then vs. now" format, contrasting images of Constance Wu in her prime with her current appearance as a mother of two. It then transitions to a screen recording of the "Ascension - Facial Analysis" app, which analyzes her face and provides a rating and potential score.
Structure
- 1Introduction with on-screen text comparing past and present
- 2Montage of Constance Wu in various "prime" moments
- 3Transition to the Ascension App interface
- 4Facial analysis and rating displayed
- 5Final image of Constance Wu
Product placement
Ascension App (ACTS - performs facial analysis, provides a rating, and potential score; removing it would remove the core function of the video) | ABC logo (APPEARS - a watermark on the screen, removing it would not change what happens in the video)