Why it worked
The video likely worked by leveraging the popularity of the actors and the intriguing concept of a 'facial analysis' app, presented in a native-like format that doesn't feel like a direct advertisement.
Summary
The video uses clips of actors Mads Mikkelsen and Lee Byung Hun, interspersing them with a facial analysis interface from the "Ascension App". The app analyzes the faces, providing ratings and potential classifications like "Chad" and "Chad-Lite".
Structure
- 1Introduction with Mads Mikkelsen and text overlay
- 2Facial analysis of Mads Mikkelsen
- 3Clips of Lee Byung Hun
- 4Facial analysis of Lee Byung Hun
Product placement
The video prominently features the 'Ascension App' interface, which performs facial analysis and provides ratings.
On-screen text
POV: genetics are so
Goated Even your brother is
Good looking
Ascension - Facial Analysis
Analyzing
Rating
HTN
PSL
5.7/8
POTENTIAL
Chad
TOP
10.1%
Star Date
Lee Byung Hun
Entertainment Weekly
You have to ask?
Ascension - Facial Analysis
Rating
Chad-Lite
PSL
6.4/8
POTENTIAL
Chad
TOP
6.8%