Why it worked
The video likely worked by leveraging the popularity of the actors and the intriguing concept of a 'facial analysis' app, presented in a native-like format that doesn't feel like a direct advertisement.
Summary
The video uses clips of actors Mads Mikkelsen and Lee Byung Hun, interspersing them with a facial analysis interface from the "Ascension App". The app analyzes the faces, providing ratings and potential classifications like "Chad" and "Chad-Lite".