POV: Bleaching your hair too much made you go bald, but there was a time

The video likely worked by leveraging the popularity of the influencer DanTDM and using a trending format (facial analysis app) to subtly promote the Ascension app. The combination of a recognizable personality and a novel application creates intrigue and shareability.

The video shows a man's face being analyzed by an app called Ascension, which provides ratings and potential scores. It then transitions to clips of the same man, identified as DanTDM, in various settings, including an interview and a TV appearance, with on-screen text highlighting his status as a "richest YouTuber."