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341Talking HeadCuriosity Gap hookLifestyle
Hook
he's alive??!
@brandonnguyn
5.2K followers · usually 1.3K views a post
Views
394.7K
Likes
8.9K
Comments
84
Shares
253
Why it worked
The video uses a relatable, high-stakes hook that creates immediate curiosity, encouraging viewers to watch until the reveal.
Summary
A creator attends a World Cup watch party and notices someone in the crowd who looks like a celebrity or a person they thought was dead. They zoom in on the person to confirm their suspicion.
Structure
- 1Creator introduces the setting
- 2Creator notices someone in the crowd
- 3Creator zooms in to get a better look
- 4Creator expresses disbelief
On-screen text
he's alive??!
Transcript
So I went to a World Cup block watch party yesterday and... hold up, let me zoom in. Tell me I'm not fucking tripping, bro.
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