Graco Partner

@allthingslillyann

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SoundTikTok sound · original sound - allthingslillyann

Promoted product

Graco Turn2Me Car Seat

Why it worked

The video taps into the relatable experience of preparing for a new baby, specifically the practical task of installing a car seat. The creator's personal connection to the brand and emphasis on safety and convenience make it appealing to other expectant parents.

Summary

The creator shows the installation of a Graco Turn2Me 3-in-1 rotating car seat in her vehicle. She highlights its ease of use, rotating feature, and ability to grow with the child, expressing excitement for her baby's safety.

Structure

1Introduction and unboxing of the car seat
2Installation process with partner's help
3Demonstration of the car seat's rotating feature
4Highlighting the car seat's longevity and safety
5Call to action to link the product

Original caption

Eekkk it is wild seeing a car seat in our car🥺 So so excited about our @graco baby Turn2Me Car Seat! I’ll link it in my storefronts for any other mommas on the hunt for a safe car seat for their little one!!! #Ad #Graco_Partner

More from @allthingslillyann

Product placement

Graco Turn2Me Car Seat: ACTS - it is a car seat that is being installed in a car. Removing it would change the video. Graco: APPEARS - it is a brand name on the car seat box and on the car seat itself. Removing it would not change what happens in the video.

Call to action

I'll link the seat in my storefronts!

On-screen text

#Graco_Partner #Ad Nest WITH ME! Installing our babies car seat edition Graco Turn2Me™ 3-in-1 Rotating Car Seat I'll link the seat I'll link the seat in my storefronts!

Transcript

Graco Girls, welcome to the next part of my nest with me series. And that is installing our babies car seat edition. So, I ended up going with the gray coat turn to me three in one car seat, but of course, I need my muscles to install this. Aka Dev because, you know, I'm carrying our baby. That is enough for me right now. Oh my gosh. I'm drinking my iced coffee. Dev is installing the seat. All done? It's so wild to see a car seat in here. I'm so glad we got the gray coat turn to me because look at this. This is the best part. You literally can turn the seat to face connection with your tiny little baby. So easy to turn back. It's just like a little button and you hear it click when it's back in place. Another thing I loved with this seat is it grows with them. It works from newborn all the way till they're 100 pounds. I was personally a Graco car seat when I was little and I just love that the brand has been around forever. I feel like Graco is for the nostalgic girly and I just love that our little baby's gonna be so safe. I'm gonna go ahead and link the seat in my storefronts! Link in bio!