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137Talking HeadHow-To hookCreator Economy
Hook
Let's scrapbook in my babies scrapbook together
@allthingslillyann
87.7K followers · usually 6.9K views a post
Views
946.5K
Likes
27.7K
Comments
36
Shares
362
Promoted product
Paper Mate Flair Felt Tip Pens
Why it worked
The video taps into the relatable and sentimental activity of scrapbooking, particularly for a new baby. The use of aesthetically pleasing, colorful supplies and the creator's personal connection to the product (nostalgia) likely resonated with viewers, making the promotion feel authentic and inspiring.
Summary
The creator is preparing a scrapbook for her baby girl, using Paper Mate Flair Felt Tip Pens. She highlights the pens' vibrant colors and smudge-proof quality, reminiscing about using them in high school and wanting her daughter to have similar memories.
Structure
- 1Introduction to scrapbooking for baby girl
- 2Showcasing Paper Mate Flair Felt Tip Pens
- 3Demonstrating the scrapbooking process
- 4Highlighting the pens' features and theme match
- 5
Original caption
I really want to keep up with scrapbooking once baby girl is here because I feel like it is the sweetest way to document what we get up to together!!!✨🩰🍰💖#Ad #PaperMatePartner And you girls know how I feel about my @Paper Mate Their Flair Felt Tip Pens have been my fav as of late- they have the BEST colors, don’t smudge, and don’t bleed through my pages!!! Fun fact: I used these pens all of high school for notes hehe so they’re super nostalgic for me!!! #PaperMate #FeelTheJoy
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