Why it worked
The video uses a provocative question about income to grab attention and encourage engagement, tapping into common aspirations and anxieties related to financial success.
Summary
The video features a young man looking directly at the camera with text overlay asking viewers if they are over 18 and not making over 100k a month, questioning what they are doing. The video is set to music and shows the man adjusting his hair.
Structure
- 1Question posed to viewers about income
- 2Man adjusts his hair
- 3Music plays
On-screen text
If you're above the age of 18 and you're not making 100k+ a month what are you doing?