@zancarver — 139x breakout

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New York City is getting extremely hot,

@zancarver

112.8K followers · usually 7.1K views a post

Views

902.2K

Likes

30.3K

Comments

191

378

Promoted product

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Why it worked

The video offers a practical and relatable solution to a common problem (staying cool in a suit in the heat), presented in a concise and engaging way with a clear demonstration.

Summary

The creator shares a tip for staying cool in New York City while wearing a suit during hot summer days. They demonstrate how to use an ice pack in their backpack to prevent overheating and sweating.

Structure

1Introduce the problem: NYC heat and wearing a suit
2Showcase the suit and backpack
3Explain the ice pack strategy
4Contrast with a briefcase
5Advise viewers to use the ice pack method

Product placement

Laurel Piana suit: ACTS - worn by the creator, its material is discussed as a factor in comfort. Removing it would change the video's premise. Maverick and Co. backpack: ACTS - shown and discussed as a way to carry an ice pack. Removing it would change the video's premise. Ice pack: ACTS - shown and discussed as a method to stay cool. Removing it would change the video's premise.

On-screen text

New York City is getting extremely hot, and I know it's gonna be a hot summer, but I wear a suit pretty much every day. I'm gonna show you exactly how I keep myself from overheating. Now, this is a proper cloth Laurel Piana suit, which I love. And then this backpack from Maverick and Co. I've loaded with an ice pack. The ice pack, slip into the back. Now, I have a little briefcase here. But this briefcase, this is not gonna help me to defend against sweating. It's only gonna weigh me down on one side and make it extremely hard for me to not sweat. I'm telling you guys, put the ice pack on the backpack. You'll never sweat through the proper cloth suit