Why it worked
The video likely performed well due to its visually captivating and immersive aesthetic, utilizing popular themes and hashtags that resonate with a younger audience interested in art installations and trending music.
Summary
The video shows a person silhouetted against a backdrop of colorful, glowing bubbles and lights. The scene appears to be an immersive art installation, possibly in Kyoto, Japan, with the hashtags suggesting a connection to "House of Balloons" and "The Weeknd."