Your business website is probably doing this WRONG

@darrenshawseo

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Why it worked

The video provides actionable, easy-to-implement advice for a common business problem (lead generation) in a concise and engaging format, making it highly shareable and valuable to its target audience.

Summary

The video explains how small businesses can improve their website's lead generation by adding contact forms to every key page, making phone numbers clickable, ensuring pages are fast and distraction-free, and including a clear call to action on each page. Implementing these changes will make it easier for potential clients to reach out, converting more visitors into leads.

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Transcript, structure and on-screen text

5 beats, a 123-word transcript and 30 lines of on-screen text — the parts you need to write your own version.

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Original caption

Your website is probably making this mistake: It might be getting traffic, but if people have to work too hard to contact you, you’re probably losing leads. Here’s how to convert more website visitors into actual leads: 1. Add a contact form on EVERY key page. 2. Make your phone number clickable. 3. Keep your pages fast and distraction-free. 4. And add one clear call to action per page. This will make it effortless for potential clients to reach out right after they find the information they need. Because honestly, so many people visit just ONE page and then they’re gone. Most small businesses just have a single contact page linked in their navigation, and then they expect every visitor to go find it. But if you do this properly, every important page becomes a contact page.