Why it worked
The video likely performed well due to its provocative "unethical hack" framing, which grabs attention and sparks curiosity. The specific, relatable example of a defunct company entry on a resume makes the concept easy to understand and share.
Summary
The video presents an "unethical job search hack" by showing a resume entry for "Spirit Airlines" with fictional dates and a job title. The creator, Jonathan from Wonsulting, uses this example to illustrate how to add work experience from defunct companies to a resume. The video implicitly promotes Wonsulting's free resume guide, linked in the creator's bio.
Structure
- 1Introduce unethical resume hack
- 2Show fictional Spirit Airlines entry
- 3Display job title and dates
- 4Implicitly promote resume guide
Product placement
Spirit Airlines: ACTS - appears as a past employer on a resume, with dates and a job title. Removing it would change the resume content shown. This is a fictional entry for the purpose of the hack.
On-screen text
Unethical job search hack:
Update your resume with companies no longer existing for work experience
Spirit Airlines:
Jan. 2014 - May. 2026
Head Aviation Operations
Executive at LAX