You lay off your team member despite exceeding expectations on their performance review...

@jonathanwordsofwisdom

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SoundTikTok sound · original sound - jonathanwordsofwisdom

Promoted product

Wonsulting

Wonsulting Resume Guide

2 videos

Why it worked

The video uses a dramatic and relatable scenario (performance review and potential layoff) to hook the viewer, then subverts expectations with a positive promotion story. The inclusion of a unique side hustle (chicken farm) adds a personal and engaging element, making the story memorable and shareable.

Summary

The video starts with a dramatic premise of laying off a high-performing employee, then reveals it's a setup for a promotion. The employee, Justin, is celebrated for his contributions and his side hustle of running a chicken farm, which is presented as a dream he's fulfilling with the company's support.

Structure

1Setup: Laying off a high-performing employee.
2Reveal: It's a promotion announcement.
3Justin's background: His work and side hustle (chicken farm).
4The promotion: Justin is being promoted due to hard work.

Original caption

You layoff your team member despite exceeding expectations on their performance review...😔💡 #resume #resumetips #linkedin #career #edutokcontest

More from @jonathanwordsofwisdom

Product placement

Justin: ACTS - is introduced as a team member who has been with the company for 8 months, helping job seekers. His performance is discussed, and he is promoted. This changes the video's narrative. Wonsulting: ACTS - is mentioned as the reason for Justin's success and is implied to be the entity promoting Justin. This changes the video's narrative. Google Meet: APPEARS - is the platform used for the video call. Removing it would not change the video's narrative.

Call to action

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On-screen text

You lay off your team member despite exceeding expectations on their performance review... Excuse me? are you serious? JUSTIN FSA TEAM you've got the heart and he's been with apply to jobs team for the past 8 months helping hundreds of job seekers I heard from his manager about his performance check in on him been on your side? it's been great because of Wonsulting I was able to you start a small farm on the side right now I have a 60 chicken Justin no way so you have a chicken farm? manok farm? yes it's my dream although I heard able to fulfill I had to share with him some unfortunate news after review of the last five months that you've been here I did want to let you know that we actually wanted to promote you excuse me? we wanna put you on a promotional path and you have been promoted and it's because of your hard work so congrats are you serious? oh my god thank you I don't know what to say but maraming salamat now you can buy more chickens okay? I'm gonna need a bigger I'm gonna give you a roasted turkey in December I'm thankful to hire incredible people like Justin to achieve his dreams and I hope to hire more of you soon who wants to land a job Follow if you want to see more stories like this!

Transcript

Excuse me? are you serious? This is Justin and he's been with apply to jobs team for the past 8 months helping hundreds of job seekers I heard from his manager about his performance check in on him been on your side? it's been great because of Wonsulting I was able to start a small farm on the side right now I have a 60 chicken Justin no way so you have a chicken farm? manok farm? yes it's my dream although I heard able to fulfill I had to share with him some unfortunate news after review of the last five months that you've been here I did want to let you know that we actually wanted to promote you excuse me? we wanna put you on a promotional path and you have been promoted and it's because of your hard work so congrats are you serious? oh my god thank you I don't know what to say but maraming salamat now you can buy more chickens okay? I'm gonna need a bigger I'm gonna give you a roasted turkey in December I'm thankful to hire incredible people like Justin to achieve his dreams and I hope to hire more of you soon who wants to land a job