frog

@rainforestalliance

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Why it worked

The video effectively uses striking visuals of frogs and alarming statistics to convey the importance of amphibians as bioindicators. The inclusion of a hopeful success story from Costa Rica provides a positive counterpoint and encourages engagement with the Rainforest Alliance.

Summary

The video explains that frogs are sensitive bioindicators of environmental health, with over 40% of amphibian species threatened with extinction. It highlights a success story in Costa Rica where local communities created an ecological corridor to protect a frog population, demonstrating that protecting habitats benefits the entire ecosystem.

Structure

1Introduction to frogs as bioindicators
2Explanation of their sensitivity to pollution
3Statistics on amphibian extinction rates
4Success story in Costa Rica
5Call to action to protect habitats

Call to action

Follow the Rainforest Alliance to learn more about what other bioindicators are telling us

On-screen text

frog frog extincti Bioindicator Listen to that alarm Go +40% amphibian species threatened with extinction Listen to that alarm Good things happen in Costa Rica local communities entire ecological corridor to protect the last wild population of the lemur leaf frog and are restoring 30 wetland sites back their habitat so does everything follow the Rainforest Alliance to learn more about what other bioindicators are telling us

Original caption

Did you know that our favorite little amphibians can actually tell us about the health of an ecosystem? One of the many reasons why we love these little guys 🐸 Follow along to learn more! 🌿 #NatureFacts #FollowTheFrog #Bioindicators #Wildlife #NatureLovers

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Transcript

Frogs have been on this planet for 250 million years. They even survived the asteroid that killed dinosaurs. But right now, they are disappearing faster than any other animal on Earth. Which is sad and also a very big warning. Hi, I am Jose from Mexico. Frogs aren't just animals, they are living their skin is so thin and permeable, it absorbs everything around them like water, air, chemicals, and toxins. They can't hide from a polluted environment. So when something goes wrong in where they live, frogs feel it. Science actually has a name for this: a bioindicator. An organism so sensitive to its surroundings that its health tells you the health of everything right now. More than 40% of all amphibian species in the world are threatened with extinction, at up to 25,000 times the natural rate. The frog warning system is telling us that our planet is in crisis. And when people listen to that alarm, good things happen. For example, in Costa Rica, local communities have built an entire ecological corridor to protect the last wild population of the lemur leaf frog and are restoring 30 wetland sites to bring it back. When we protect their habitat, frogs recover and when frogs recover, so does everything else around them. Follow the Rainforest Alliance to learn more about what other bioindicators are telling us.