Why it worked
The video uses a relatable scenario and a common beauty hack to create engagement. The visual demonstration and the implied solution (the peel-off lip gloss) make it easily shareable.
Summary
The video shows a person attempting to peel off lip gloss, implying it doesn't work for pink lips. They then present a tube of peel-off lip gloss.
Structure
- 1Attempting to peel off lip gloss
- 2Showing the result (or lack thereof)
- 3Presenting a peel-off lip gloss product
On-screen text
Peel off lipgloss doesn't work
For pink lips
Me: