Why it worked
The video succeeds by highlighting a highly relatable, specific pain point for a niche audience (cool-toned makeup users), encouraging engagement through comments and recommendations.
Summary
A creator expresses frustration with finding makeup products that match her cool skin tone. She humorously suggests using gray lipliner as a solution to the problem of products pulling orange.
Structure
- 1Creator looks into the camera with a frustrated expression
- 2Text overlay explains the struggle of finding cool-toned makeup
- 3Creator touches her face and looks around in contemplation
- 4Creator smiles slightly at the camera
On-screen text
The moment you realize you may have to use straight gray as a lipliner cause EVERYTHING pulls orange 😩