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AI creators might be cooked. There's a new law where every single synthetic piece of content that has a synthetic human on it has to be disclosed. The reason why this is a big win, one, it puts these companies on notice and brings money back to human creators. But the bigger reason is, part of this rule says that it does not matter if the company or the brand is not based in New York. If even one person in New York or New York City sees an ad, it is counted as a synthetic ad. It is counted as a penalty. Every time you do this, for every ad that doesn't have a disclosure, 1 to $5000.