The founder of hinge has a new dating concept

@realjonahblake

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Why it worked

The video leverages the novelty of an AI-powered dating app and the established brand recognition of Hinge to create intrigue. The mention of a significant funding round also adds credibility and suggests potential for success.

Summary

The founder of Hinge has launched Overtone, an AI-powered dating app that eliminates profiles and swiping. Instead, users chat with an AI that analyzes their personality to find compatible matches, having raised $18 million in funding.

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