Loading video…
All breakouts
28 videos
65.1Talking HeadOther hookLifestyle
Hook
princess of coconut water
@vitacoco
1.2M followers · usually 17.4K views a post
Views
2.3M
Likes
162.0K
Comments
2.1K
Shares
12.2K
Promoted product
Vita Coco
Vita Coco is a brand of coconut water featured in humorous skits and promotional content.
Why it worked
The video uses a native mention strategy, where the product is subtly integrated into the content without an overt sales pitch. The creator's persona as the "princess of coconut water" adds a unique and memorable angle.
Summary
The creator, referred to as the "princess of coconut water," holds up a carton of Vita Coco and speaks about treating it like one of her daughters. She mentions staying in her zone.
Structure
- 1Introduction as "princess of coconut water"
- 2Holding up Vita Coco carton
- 3Speaking about treating it like a daughter
- 4Mentioning staying in her zone
Product placement
The creator is holding a carton of Vita Coco coconut water and refers to it in the dialogue.
Original caption
first person to sing the lyrics correctly @itsmstrim #vitacoco #coconutwater #trim
More from @vitacoco
More breakout videos from this creator.
