Why it worked
The video uses a common relatable prank scenario involving alcohol and deception, which is inherently humorous and shareable. The quick cuts and the creator's exaggerated reactions add to the comedic effect.
Summary
The creator pretends to trick their marketing VP by offering two shots of coconut water and one of tequila, when in reality all three shots are tequila. The creator then drinks all three shots, reacting with a grimace to the last one.