"do you have any hobbies"

The video uses a relatable "hobby" meme format to showcase the product in a fun and engaging way. The quick cuts and visual appeal of the different colored appliances and food preparation likely contributed to its shareability.

The video showcases the Ninja Crispi Pro air fryer in various colors, demonstrating its use for cooking different foods like fries, nachos, and vegetables. It highlights the appliance's features and versatility through quick cuts of it in action.