I bought $100 worth of squishies off SHEIN

@m3gmai

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SoundTikTok sound · Spring Overture

Promoted product

squishieshttps://fidgetyfriends.beehiiv.com ↗

Why it worked

The video taps into the popular ASMR and unboxing trend with a large variety of visually appealing and tactile "squishy" toys. The rapid-fire presentation keeps viewers engaged, while the inclusion of branded items adds a layer of novelty.

Summary

The creator unboxes and showcases a large haul of various squishy toys purchased from SHEIN. The video quickly cycles through many different types of squishies, including food-themed, novelty, and stress-ball styles.

Structure

1Introduction and haul reveal
2Rapid showcase of various squishies
3Highlighting specific types (e.g., watermelon, cake, ice cream)
4Showcasing branded squishies (Sprite, Starbucks, Dr Pepper)
5Concluding the haul and teasing YouTube content

Product placement

SHEIN: The creator bought squishies from SHEIN. This is incidental, as the video is about the squishies themselves, not about SHEIN as a shopping platform. Removing SHEIN from the video would not change what happens. Sprite: A Sprite DOH DOH ICE CUBE is shown. This is a product that ACTS, as it is a toy being presented. Removing it would change what happens. Starbucks: A Starbucks DOH DOH ICE CUBE is shown. This is a product that ACTS, as it is a toy being presented. Removing it would change what happens. Dr Pepper: A Dr Pepper DOH DOH ICE CUBE is shown. This is a product that ACTS, as it is a toy being presented. Removing it would change what happens.

Original caption

squishies I got from SHEIN (go check out my YT video 😀

More from @m3gmai

Call to action

go check out my YT video 😀

On-screen text

squishies I got from SHEIN (go check out my YT video 😀

Transcript

I bought $100 worth of squishies off SHEIN So let's do a quick haul. I bought a variety of types of squishies. I got foam, coconut oil, fake sneezy, crunchy ones, wax cracking squishies, all of the types. Okay, let's speed run. Oh my goodness. Watermelon. Birthday cake pink bun. Rainbow butter. Sprite DOH DOH ICE CUBE. This sugar cube. Two coconut oil stress balls. Sakura flower. Needle. Cheese. Green stress ball. Ice cream sandwich. Orange bread bun. Giant bread squishy. Bead stress ball. Green cake. Another coconut oil. Another coconut oil, I think. Apple squishy. Sparkly turtle. Starbucks DOH DOH ICE CUBE. Ice cream bread. Purple bread. Blue bread. Octopus squishy. Seashell needle. Chocolate chip wax cracking ball. Durian or jackfruit squishy. Another pink bun. Dr Pepper DOH DOH ICE CUBE. Fish. That's all of them. If you want me to watch me open them, rate them, go check out my YT video.