Why it worked
The video taps into the popular ASMR and unboxing trend with a large variety of visually appealing and tactile "squishy" toys. The rapid-fire presentation keeps viewers engaged, while the inclusion of branded items adds a layer of novelty.
Summary
The creator unboxes and showcases a large haul of various squishy toys purchased from SHEIN. The video quickly cycles through many different types of squishies, including food-themed, novelty, and stress-ball styles.