let's make a smashed cucumber salad

@morefilterdude

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SoundTikTok sound · original sound - morefilterdude

Promoted product

Boursin Crumbles

Slightly crumbly, but mostly creamy, Boursin Gourmet Cheese spreads easily onto crackers, pairs perfectly with most wines, and compliments any recipe.

3 videos3 creators

Why it worked

The video succeeds by leveraging the popular 'smashed cucumber' recipe trend, making the product feel like a natural, value-add component of a high-quality home-cooked meal rather than a forced advertisement.

Summary

A creator demonstrates a quick and easy recipe for a smashed cucumber salad, highlighting the addition of Boursin Crumbles as the key ingredient. The video concludes with the creator tasting the dish and encouraging viewers to try the product.

Structure

1Introduction to the recipe
2Prep and smash the cucumbers
3Seasoning the salad
4Adding the hero ingredient

Original caption

@boursin #BoursinCrumblesSummer

More from @morefilterdude

Product placement

Boursin Crumbles are featured prominently throughout the video, placed on the counter and added to the salad as the final, essential ingredient.

Call to action

try and share my dish or give your own a flavor upgrade with Boursin Crumbles today

On-screen text

let's make a smashed cucumber salad cut the cucumbers at an angle and smash them as aggressively as you want throw them into a bowl add half a tablespoon of salt and let it sit for 10 minutes add olive oil soy sauce some apple cider vinegar I like a little bit of chili in mine and I also add a little bit of sugar but the real showstopper ingredient that brings out all the flavors is actually Boursin cheese it transforms the whole dish try and share my dish or give your own a flavor upgrade with Boursin Crumbles today

Transcript

let's make a smashed cucumber salad. cut the cucumbers at an angle and smash them as aggressively as you want. throw them into a bowl add half a tablespoon of salt and let it sit for 10 minutes. then add olive oil soy sauce some apple cider vinegar. I like a little bit of chili in mine and I also add a little bit of sugar. but the real showstopper ingredient that brings out all the flavors is actually Boursin cheese. it transforms the whole dish. try and share my dish or give your own a flavor upgrade with Boursin Crumbles today.