dressing old money in summer.

@beaucoupbeaumont

19.8K followers · usually 13.1K views a post

Views

63.9K

Likes

9.0K

Comments

2

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356

SoundTikTok sound · original sound - roca_rwl

Promoted product

Gentlemen X

Discover timeless Old Money style for men. Premium polos, shorts and loafers designed for a refined and effortless look.

2 videos

Why it worked

The video effectively taps into the aspirational 'old money' aesthetic, which is popular on social media. By showcasing aspirational lifestyle imagery and subtly integrating the brand, it appeals to viewers' desires for a certain status and style without being overly promotional.

Summary

The video showcases a summer "old money" aesthetic through various scenes of people dressed in stylish, minimalist clothing. It implies a lifestyle associated with wealth and leisure, subtly promoting the Gentlemen X brand as a source for this style.

Structure

1Driving a boat
2Styling a white shirt
3Relaxing on a boat
4Riding a bicycle

Original caption

dress old money with @gentlemenx.store, link in bio! #targetaudience #moodboard #Summer #oldmoney #fyp

More from @beaucoupbeaumont

Product placement

Gentlemen X: ACTS - appears on clothing (hat, shirt, towel) and is mentioned in the caption as the brand being promoted. Removing it would change what happens in the video. Polo Ralph Lauren: APPEARS - logo on a hat and shirt. Removing it would not change what happens in the video.