Why it worked
The video likely worked due to the unusual and futuristic design of the phone, presented in a visually striking location like Times Square. The 'waterdrop design' text and the clean aesthetic create intrigue.
Summary
The video shows a person peeling a protective film off a white, waterdrop-shaped phone in Times Square. The phone is then shown from different angles, revealing its camera array and a sleek, modern design.
Structure
- 1Peeling protective film off phone
- 2Showing front of phone
- 3Showing side profile
- 4Showing back of phone with cameras
- 5Showing side profile again
- 6Showing front of phone with UI
Product placement
Apple: it merely APPEARS as a logo on the back of the phone. Removing it would not change what happens in the video.
On-screen text
Waterdrop design