Loading video…
All breakouts
3.1Talking HeadOther hookConsumer Apps
Hook
Apple
@maryramirez4133
73.6K followers · usually 11.0K views a post
Views
33.4K
Likes
738
Comments
10
Shares
127
Promoted product
iPhone
Why it worked
The unusual heart shape of the phone combined with the iconic Apple branding creates immediate visual interest and curiosity, making it highly shareable.
Summary
The video shows a heart-shaped iPhone being unboxed and turned on in Times Square. The phone displays the Apple logo and then the home screen.
Structure
- 1Unboxing a heart-shaped iPhone
- 2Turning on the phone
- 3Displaying the Apple logo
- 4Showing the home screen
Product placement
Apple: it ACTS - it is the brand of the phone being shown and interacted with. Removing it would change what happens in the video.
On-screen text
Apple
Original caption
#phone #iphone18 ↓↓Learn more
More from @maryramirez4133
More breakout videos from this creator.
