Okay the lady who invented this has to be insanely rich.

@sidehustleswithtam

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Selling · Other Product

Elmer's Glue Sticks

Why it worked

The video offers a simple, relatable solution to a common problem faced by parents, making it highly shareable and useful.

Summary

The creator demonstrates a hack for keeping marker and glue stick lids from getting lost. By attaching a stretchy, sticky band to both the marker and its cap, the lids are secured and less likely to be misplaced.

Structure

1Introduce the problem of lost marker lids
2Demonstrate the hack with a glue stick
3Explain the hack's effectiveness
4Show the hack working with markers
5Recommend the product for parents

Product placement

Elmer's Glue Sticks: ACTS - used to demonstrate a method for keeping markers from drying out. Removing it would change the demonstration. Crayola Markers: ACTS - used to demonstrate a method for keeping markers from drying out. Removing it would change the demonstration.

On-screen text

These are GENIUS #capkeep #kidsmusthaves #mommusthaves #teachermusthaves

Original caption

These are GENIUS #capkeep #kidsmusthaves #mommusthaves #teachermusthaves

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Transcript

Okay the lady who invented this has to be insanely rich. These are the cap keep. I don't know about you but I am always losing my marker lids around the house because I have two kids. These are super stretchy, super sticky. You stick one side on the marker and one side on the lid. And you don't lose the lids. So you're not buying like six packs of markers every single year because we can't seem to find the lids and they dry out. Grab yourself some in the carpool because I'm sure these are going to sell super quick. These work on glue sticks too. So when your kids are thinking off and that lid goes flying across the room, it doesn't. So if you have little kids and you haven't bought these, this is one of the most ingenious purchases that I have ever had. I'm no longer buying like six packs of markers every single year because we can't seem to find the lids and they dry out.