Why it worked
The video taps into the relatable aspiration of landing a dream internship, using a common social media trope ('bad news for my LinkedIn') to create intrigue and encourage engagement.
Summary
The creator announces they have started their dream internship. The video shows various scenes of the internship environment and the creator with colleagues.
Structure
- 1Announcing starting dream internship
- 2Showing internship location and name tag
- 3Showing colleagues and office environment
- 4Group selfie with colleagues
Product placement
Naturium: APPEARS - a brand name on a sign and on a tote bag. Removing it would not change what happens in the video.
On-screen text
bad news
for my linkedin
I just started
at my
dream
internship.