Trying my favourite lipstick from 2016 and wondering why I ever stopped wearing it

@grace.m.mcc

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Promoted product

M·A·C Cosmetics Velvet Teddy lipstick

Why it worked

The video taps into nostalgia and a relatable experience of rediscovering a beloved product. The creator's genuine enthusiasm and the clear demonstration of the lipstick's shade make it appealing.

Summary

The creator tries on MAC's Velvet Teddy lipstick, a product they loved in 2016 and haven't worn since. They recall it being their first non-drugstore makeup purchase and express delight in rediscovering the shade.

Structure

1Introduction to the nostalgic lipstick
2Application of the lipstick
3Reflection on the shade and decision to reincorporate it

Product placement

M·A·C Cosmetics Velvet Teddy lipstick ACTS - it is applied to the lips and its color is shown, making it desirable. Removing it would change the video's focus. M·A·C Cosmetics APPEARS as a brand name in the caption and is mentioned in the transcript; removing it would not change what happens in the video.

On-screen text

Original caption

This is soooo nostalgic to me. Velvet Teddy forever 🧸 #velvetteddy #lipstick @M·A·C Cosmetics

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Trying my favourite lipstick from 2016 and wondering why I ever stopped wearing it

Transcript

Fun fact, MAC Velvet Teddy was the first non-drugstore makeup product I ever spent my money on. It was my absolute favorite lipstick and MAC just sent me some products and one of the things they sent me was Velvet Teddy so we're gonna put it on for the first time since probably around 2016. Such a good shade. I'm definitely putting this back in my lip combo rotation now.