Why it worked
The video likely performed well due to the nostalgic appeal of the Tom and Jerry characters combined with the interactive and engaging nature of a face filter game. The "filter challenge" aspect encourages user participation and sharing, driving organic reach.
Summary
The video showcases a "Tom and Jerry filter" where the user interacts with animated elements from the cartoon. The filter overlays a game-like interface onto the user's face, featuring Tom and Jerry characters and objects like cheese and boxes.