gatekeeping my own brand is CRAZY WORK 😳🫣

@kymaniashanti

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SoundTikTok sound · original sound - kymaniashanti

Promoted product

The Skincare Bakery

Here at the Skincare Bakery, we specialize in LUXURY, HIGH-QUALITY, UNIQUE,& BEAUTIFUL SKINCARE! It's time to SHOP LUXURY

2 videos

Why it worked

The creator uses a relatable "gatekeeping" concept to draw viewers in, then pivots to a soft sell of her own product by highlighting its quality and affordability, creating a sense of urgency and exclusivity.

Summary

The creator discusses the difficulty of "gatekeeping" her own brand, The Skincare Bakery, and highlights one of their perfumes. She emphasizes the quality and longevity of the product, comparing it to designer brands and noting its affordable price point.

Structure

1Introduction to gatekeeping her brand
2Showcasing the Skincare Bakery perfume
3Highlighting product quality and price
4Mentioning different scent options

Original caption

Gatekeeping my own brand is CRAZY WORK 😳🫣 as the owner of the skincare bakery we truly make some of the best body care and perfumes on the market at the most affordable cost ever! And if you have not shoppedthe brand yet you need to right now I’m linking it down below! If you want long, lasting perfumes, incredible body care and have the softest most hydrated skin ever shop now! #theskincarebakery #harrisburgpa #perfumetok #BeautyTok #skincarebakery

More from @kymaniashanti

Product placement

The Skincare Bakery: ACTS - it is a brand of body care and perfumes that the creator is promoting. Removing it would change the video's purpose. It is the subject of the video. Amazon: APPEARS - it is a platform where The Skincare Bakery sells its products. Removing it would not change what happens in the video.

Call to action

shop now!

On-screen text

gatekeeping my own brand is CRAZY WORK 😳🫣

Transcript

Gatekeeping my own brand is CRAZY WORK 😳🫣 Not me gatekeeping my own product. Like this is insane to me, okay? So guys, let me put you on, right? This is the skincare bakery perfume. And if you have not used our perfume, this is the same formula that your favorite designer companies use, your favorite high-end companies use. Like this is crazy. $35. For under $40, this is going to last on your clothes all freaking day. EDP. We have so many different scents to choose from, whether you like sweet, sugary, whether you like floral, whether you want to smell like a bad bitch, like, love vanilla. We have so many different scents to choose from. And this is really just done on me because I'm doing a whole bunch of research for something else we're about to launch. And I'm over here like, haha, this is insane. I need to stop gatekeeping, clearly my own product. So shop it now.

Can anyone else relate to the craziness 😭 so much stuff but literally nowhere t

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The Skincare Bakery

4.6Kviews@kymaniashanti

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