Huda Beauty finally dropped her new fragrance and let me tell you it smells exactly like our favorite setting powder.

@milagros.dream

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Huda Beautyseen in 4 videos →https://hudabeauty.com/ ↗

Why it worked

The video leverages brand recognition of a cult-favorite product (Easy Bake powder) to build immediate interest in a new product launch, using a relatable 'unboxing' struggle to keep the viewer engaged.

Summary

The creator reviews the new Huda Beauty Easy Bake fragrance, comparing its scent to the brand's popular setting powder. She highlights the packaging and describes the fragrance as intense, vanilla-scented, and sexy.

Structure

1Introduction of the new Huda Beauty fragrance
2Struggling to open the unique packaging
3Visual review of the frosted bottle
4Comparison to the Easy Bake setting powder scent
5Final verdict on the fragrance

Product placement

The creator holds and demonstrates the Huda Beauty Easy Bake fragrance bottle and its packaging throughout the video.

On-screen text

Original caption

Huda Beauty just dropped their new easy bake intense fragrance that smells rich, super sexy, and absolutely delicious🍦 @Huda Beauty #hudabeauty#newfragrance#perfumetok#fragrancereview#sephorafinds

More from @milagros.dream

Their other posts in the index, biggest breakout first.

Trying the ✨NEW✨ easy bake fragrance

Transcript

Huda Beauty finally dropped her new fragrance and let me tell you it smells exactly like our favorite setting powder. I'm not going to lie to you, it took me an embarrassing amount of time trying to figure out how to open this box. But let's crack it open. Hello. First, we got to talk about this frosted bottle. That is absolutely gorgeous. I saw my friend the other day and she was like, God, you smell absolutely delicious. I was like, oh girl, thank you. Okay, so let's compare. Because it does have a little bit of like that kind of vanilla scent to it. And this definitely smells more intense, but in the best way. Like it's almost like a little bit musty. I just, oh, I absolutely love it. It's so good. It truly does smell very sexy. And this box is just so cute. I can't.