first step to build your brand world

first step to build your brand world Going viral Going viral is easy, but without a brand world behind it, it's useless. So here's one easy way to start building yours. I'm Suki, a brand and creative strategist. A brand world is a complete emotional, visual, and experience ecosystem surrounding your brand. So one piece of viral content can get you views, but it doesn't build that ecosystem. The easiest first step to building your brand world is through association. You can find the codes your audience already shares and then speak in it. The aesthetics, the rituals they perform, places they gather online and in real life. And then your campaign should speak in those codes. So if you were targeting the clean girl aesthetic, you would include slip, matcha, back buns, matcha road lip gloss, and use visual references so that your tribe can easily find you. Whereas if you're targeting the more party girl aesthetic, you would use Charli xcx 4:00 AM voice note going out tops, glitter and chaos. Where brand voice could speak to code speak to your community and people can easily identify with your brand. What's in My Beach Bag? What's in My Bag? (everyday essentials) Sunnies Migraine relief must-have! Podcast ready Quick touch-up Capturing memories Messy bun essential face mist spf law cap right now bay and people can easily identify