Promoted product
WAVY TALK
Why it worked
The video leverages the creator's existing plans and turns them into a paid opportunity, highlighting a relatable scenario for content creators. The unboxing of visually appealing products from a known brand also contributes to its appeal.
Summary
The creator receives PR packages from WAVY TALK, a hair styling tool brand, for a paid brand deal. She unboxes several products from the brand, including a hair straightener and curling iron.
Structure
- 1Receiving PR packages
- 2Unboxing WAVY TALK products
- 3Showing off the hair tools
- 4Ending with a wave goodbye
Product placement
WAVY TALK: ACTS - This is a hair styling tool brand. The creator picks up PR packages from this brand and shows the products. Removing it would change what happens in the video. BLOWN AWAY: APPEARS - This is a product name on the WAVY TALK packaging. Removing it would not change what happens in the video. Steam Sesh: APPEARS - This is a product name on the WAVY TALK packaging. Removing it would not change what happens in the video. Multi Curl: APPEARS - This is a product name on the WAVY TALK packaging. Removing it would not change what happens in the video. Whirlwind Curl: APPEARS - This is a product name on the WAVY TALK packaging. Removing it would not change what happens in the video.
On-screen text
I was already planning to silk press my hair... then a brand pays me to do it. 🥹❤️
On my way to pick up PR packages for a paid brand deal. ✨