Never would I have thought that I would receive PR from DYSON 😭🙌🏽

@_onlykiesha

5.3K followers · usually 806 views a post

Views

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SoundTikTok sound · fancy litefeet prod.jay48

View velocity

+12.6K views over 4.3d · ~2.9K/day · 4 observations

Promoted product

Dyson Airwrapdyson.com

14 videos12 creators

Why it worked

The video leverages the creator's genuine surprise and positive experience with a highly desirable product (Dyson Airwrap) to create relatable and aspirational content. The native mention format, combined with a clear demonstration of the product's benefits, makes it highly engaging.

Summary

The creator expresses surprise and excitement about receiving PR from Dyson, showcasing a Dyson hair tool and demonstrating its use on her hair. She highlights how the tool leaves her hair soft, is easy to use, and is not loud.

Structure

1Expressing surprise at receiving PR from Dyson
2Showing the Dyson hair tool
3Demonstrating the hair tool on her hair
4Highlighting the results: soft hair, ease of use, quiet operation

Original caption

I fear this might be my new favorite heat styling tool😭🙌🏽it left my hair soooo freaking soft, it’s easy to use, and it’s not loud af!!! #dysonairwrap #dysoncoanda2x

Product placement

DYSON (hair tool) - ACTS: The creator uses a Dyson hair tool to style her hair, demonstrating its function and effect. Removing it would change what happens in the video.

On-screen text

Never would I have thought that I would receive PR from DYSON 😭🙌🏽