Why it worked
The video leverages the massive global popularity of K-Pop artists like BTS and BLACKPINK, tapping into fan interest by revealing the producer behind their hits. This 'behind-the-scenes' or 'did you know?' angle creates intrigue and shareability.
Summary
The creator, Diplo, presents a compilation of K-Pop songs he has produced, featuring clips from music videos of artists like BTS, Jennie, GD & TOP, and BLACKPINK. The video highlights his involvement in various popular K-Pop tracks.
Structure
- 1Introduction of the video's theme
- 2Showcasing BTS: Body to Body
- 3Highlighting Jennie
- 4Featuring GD & TOP: Knock Out
- 5Presenting BLACKPINK: Jump
- 6Concluding with BTS: FYA
Product placement
BTS: ACTS - appears as a musical artist whose song is featured. Removing it would change the video's content.
BLACKPINK: ACTS - appears as a musical artist whose song is featured. Removing it would change the video's content.
G-Dragon & T.O.P (GD & TOP): ACTS - appears as a musical artist whose song is featured. Removing it would change the video's content.
SANTOS BRAVOS: ACTS - appears as a musical artist whose song is featured. Removing it would change the video's content.