The Writer Behind KATSEYE's "PINKY UP"

@adambarrera

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Why it worked

The video leverages the popularity of the song "Pinky Up" and the artist KATSEYE, providing behind-the-scenes insight into its creation. The mention of other popular artists and collaborators adds to its appeal.

Summary

The video features a discussion about the creation of the song "Pinky Up" by KATSEYE. The writer explains that the song was initially written without a brief and later refined with contributions from other collaborators and a new concept.

Structure

1Introduction of the writer behind "Pinky Up"
2Discussion of the song's origin and collaborators
3Explanation of the song's concept evolution
4Finalization of lyrics and concept

Product placement

The video discusses the song "Pinky Up" by KATSEYE, and mentions collaborators like Hybe, Magsy, Dwilly, Justin Tranter, and Skyler Stonestreet. The podcast "The Bop Bible" is also mentioned.

Original caption

PINKY UP!!!! Full interview with @SORANA is out now on The Bop Bible podcast 💕 #katseye #pinkyup #popmusic #sorana

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Full interview with @SORANA is out now on The Bop Bible podcast 💕

On-screen text

The Writer Behind KATSEYE's "PINKY UP" Pinky Up did you get a brief for Pinky Up no we just wrote it Hybe is one of my top collaborators I love writing for their bands Magsy is one of my co-writers we originally wrote the song in 2024 that day Dwilly was I have a crazy idea what if we write a song called Pinky Up you know like Pinky Up and I was like okay that's fucking sick it's probably dumb I was like no it's sick we found out a year later that Hybe loves it we did a bunch of edits and Justin Tranter and Skyler Stonestreet joined the team and we finalized the song we finalized the lyric they came up with the end of the world concept originally the song was more pinky up I wish I knew how it feels to be that fancy but I love how they made it more like let's just live like there's no tomorrow NEW EPISODE GIRL GROUP ANTHEMS. EDM HITS. SORANA ON WRITING FOR KATSEYE, JENNIE, & LITTLE MIX + HER NEW MUSIC ERA The Bop Bible

Transcript

you also wrote Pinky Up Did you get a brief for Pinky Up? No, we just wrote it. Hybe is one of my top collaborators. I love writing for their bands. Magsy is one of my co-writers. We originally wrote the song in 2024. That day Dwilly was like, I have a crazy idea. What if we write a song called Pinky Up? You know, like Pinky Up. And I was like, okay, that's fucking sick. It's probably dumb. I was like, no, it's sick. Let's do it. We found out a year later that Hybe loves it. We did a bunch of edits and Justin Tranter and Skyler Stonestreet joined the team. And we finalized the song. We finalized the lyric. They came up with the end of the world concept. Originally the song was more Pinky Up. I wish I knew how it feels to be that fancy. But I love how they made it more like, let's just live like there's no tomorrow.