How to summon any Filipino 🇵🇭

@ciaramelle_

274.4K followers · usually 8.7K views a post

Views

35.6K

Likes

2.4K

Comments

99

Shares

474

SoundTikTok sound · Delirious

Promoted product

Jollibee

Jollibee is the home of next-level Fried Chicken, Burgers and Pies. Discover our menu & order delivery or pickup from a restaurant near you. Joy served daily!

5 videos5 creators

Why it worked

The video leverages a relatable cultural stereotype and a popular fast-food chain to create a humorous and easily shareable piece of content. The visual reveal of iconic Jollibee food items acts as a strong cultural signifier.

Summary

The video humorously demonstrates how to summon Filipinos by showing a Jollibee restaurant and its popular food items. It starts with a woman making a summoning gesture, then reveals a box of Jollibee fried chicken and spaghetti, followed by a man making similar gestures and holding a Jollibee drink, and finally a bucket of fried chicken.

Structure

1Woman makes summoning gesture
2Reveals Jollibee food (chicken and spaghetti)
3Man makes summoning gesture
4

Original caption

If there’s a jollibee or a hospital there’s always Filipinos near by 🇵🇭✨ @Kenneth Jess RN #philippines #filipino #jollibee #nurse

More from @ciaramelle_

Product placement

Jollibee: ACTS - it is a fast food restaurant that serves chicken, spaghetti, and drinks. Removing it would change the setting and the products shown. Jollibee (logo on cup): APPEARS - it is a logo on a cup. Removing it would not change what happens in the video.