the #1 thing I learned at Goldman about winning any negotiation

@carla.vass

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The Rallyhttps://linktr.ee/carlavass ↗

Why it worked

The video provides high-value, actionable professional advice that establishes the creator's authority, making the subtle mention of her book feel like a natural extension of her expertise.

Summary

The creator shares a professional negotiation strategy learned during her time at Goldman Sachs. She explains that successful outcomes are secured through pre-briefing and preparation before the actual meeting takes place.

Structure

1Introduce the negotiation lesson
2Explain the importance of knowing the outcome
3Clarify that meetings are just formalities
4Emphasize the value of pre-briefing
5Provide a call to action for the book

Product placement

The creator mentions her debut novel, The Rally, in the caption as an example of the lesson in practice.

Call to action

Check out the link in bio for the book.

On-screen text

Original caption

The lesson I learned at my very first job at Goldman that changed how I do meetings 👇 Know the vote before you walk in the room. (Charlie didn't — and it cost her everything in my debut novel, The Rally, out 9/29 🏎️📚)

More from @carla.vass

More breakout videos from this creator.

the #1 thing I learned at Goldman about winning any negotiation THERE'S ONE THING THAT COMPLETELY CHANGED HOW I APPROACH ANY MEETING OR NEGOTIATION. YOU SHOULD KNOW THE OUTCOME BEFORE YOU EVER WALK IN THE ROOM. AND I MEAN ACTUALLY KNOW IT. LIKE YOU'RE NOT HOPING, YOU'RE NOT ASSUMING, THE INFORMATION YOU'RE PRESENTING SHOULD NOT SURPRISE ANYBODY. THE MEETING IS JUST THE FORMALITY. PEOPLE THINK MEETINGS ARE WHERE DECISIONS GET MADE. THEY'RE NOT. THE DECISION ACTUALLY GETS MADE IN THE HALLWAY BEFORE IT GETS MADE IN THE PRE BRIEFING THAT YOU'VE DONE WITH EVERYBODY. THIS WORKS, WHETHER YOU ARE PITCHING TO A BOARD, PITCHING TO YOUR COFOUNDER, PITCHING TO ANYBODY. DO THE WORK BEFOREHAND. YOU SHOULD KNOW THE VOTE BEFORE YOU EVER CALL THE MEETING.

Transcript

There's one thing I learned at Goldman that completely changed how I approach any meeting or negotiation. You should know the outcome before you ever walk in the room. And I mean actually know it. Like you're not hoping, you're not assuming, the information you're presenting should not surprise anybody. The meeting is just the formality. People think meetings are where decisions get made. They're not. The decision actually gets made in the hallway before it gets made in the pre-briefing that you've done with everybody. This works, whether you are pitching to a board, pitching to your cofounder, pitching to anybody. Do the work beforehand. You should know the vote before you ever call the meeting.