@carla.vass — 4x breakout

Loading video…

5 books that will make you smarter & hotter

@carla.vass

21.6K followers · usually 1.2K views a post

Views

5.0K

Likes

331

Comments

Why it worked

The video leverages a creator's unique background (ex-Goldman, Columbia grad) to lend credibility to a list of books that promise self-improvement ('smarter & hotter'). The inclusion of a personal book at the end also serves as a subtle promotion, driving traffic to the creator's link.

Summary

The creator, an ex-Goldman Sachs employee with an English Literature degree from Columbia, recommends five books that she believes will make viewers smarter and more attractive. She highlights "The Subtle Art of Not Giving a F*ck," "The Ascent of Money," "The Emperor of All Maladies," "Animal, Vegetable, Miracle," and "The Odyssey," concluding with her own upcoming book, "The Rally."

Structure

1Introduction and background
2Book 1: The Subtle Art of Not Giving a F*ck
3Book 2: The Ascent of Money
4Book 3: The Emperor of All Maladies
5Book 4: Animal, Vegetable, Miracle
6Book 5: The Odyssey
7Bonus: The Rally (creator's book)

Product placement

The Subtle Art of Not Giving a F*ck by Mark Manson: Acts as a book recommendation, teaching readers about prioritizing what matters. Removing it would change the video's content. The Ascent of Money by Niall Ferguson: Acts as a book recommendation, explaining finance. Removing it would change the video's content. The Emperor of All Maladies by Siddhartha Mukherjee: Acts as a book recommendation, explaining cancer and science. Removing it would change the video's content. Animal, Vegetable, Miracle by Barbara Kingsolver: Acts as a book recommendation, changing how readers view food. Removing it would change the video's content. The Odyssey by Homer: Acts as a book recommendation, serving as a blueprint for storytelling. Removing it would change the video's content. The Rally by Carla Vass: Acts as a book recommendation, discussing ambition and power. Removing it would change the video's content. linktr.ee: Appears as a bio link, acting as a link aggregator for the creator's other platforms. Removing it would not change the video's content.

Original caption

5 books that'll make you smarter & hotter, according to an author, ex-Goldman & Columbia English grad 📚 they’re not the ones you’d expect! I bet you’ve never heard of some of them. Save this list before you forget: 1 The Subtle Art of Not Giving A F*ck — Mark Manson 2 The Ascent of Money — Niall Ferguson (the one book that finally makes finance make sense) 3 The Emperor of All Maladies — Siddhartha Mukherjee (a "biography of cancer" that reads like a thriller) 4 Animal, Vegetable, Miracle — Barbara Kingsolver (a year of eating only what they could grow) 5 The Odyssey — Homer (3,000 years old and still the blueprint for every story you love) And a bonus 🥂 — mine. The Rally is a beach read that's really about ambition, power, and reinvention. Smart and hot. Out Sept 29 — preorder link in bio. Which one are you starting with? 👇 Follow for more!