The video leverages a trending topic and a popular character to engage viewers. By presenting 'confirmation' and merchandise related to the character's identity, it taps into fan discussions and potential consumer interest.
Summary
The video begins with a black screen and the text "ITS CONFIRMED !!! !!!". It then shows a screenshot of a comment that reads "Jax is trans" and "Isn't she lovely". This is followed by a tweet from Marissa Lenti discussing a "Restocked !! #TheAmazingDigitalCricus Sweatshirt (Jax)" and then a close-up of an animated character with a trans flag in the background.
Structure
1Confirmation of Jax's identity
2Comment about Jax being trans
3Tweet about Jax merchandise
4Animated character with trans flag
On-screen text
ITS CONFIRMED !!! !!!
Original caption
(transphobia will be removed in the comments) no but seriously i’ve been a transfem jax defender since i saw the movie in theater and the ppl saying he’s a “femboy” never made sense to me like how do you watch episode 9 and not pick up on the context clues?? | #tadc #theamazingdigitalcircus #jax #jaxtadc #viral