Why it worked
The video taps into a common struggle for people with curly hair, making it relatable. The use of popular hair products and the satisfying visual of curls forming likely contributed to its reach.
Summary
The creator attempts to reactivate her natural curl pattern for summer using various hair products. She applies the products and works with her hair to encourage the curls to form.
Structure
- 1Introduction to the goal: reactivating natural curls
- 2Applying curl cream
- 3Scrunching and styling hair
- 4Showing the resulting curls
Product placement
Aussie Work That Curl Cream: ACTS - it is a hair product used to style curls. Removing it would change the outcome of the video. Umberto Giannini Curl Whip Curl Cream: ACTS - it is a hair product used to style curls. Removing it would change the outcome of the video. Umberto Giannini Curl Hydration Spray: ACTS - it is a hair product used to style curls. Removing it would change the outcome of the video.