styling my naturally curly hair for the first time in 10 YEARS

@caryscachero

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Not Your Mother's https://notyourmothers.com/ ↗

Why it worked

The video leverages a relatable 'before and after' transformation combined with a specific, high-interest personal challenge that keeps viewers engaged to see the final result.

Summary

The creator attempts to style her naturally curly hair for the first time in a decade using a specific routine and products. She documents the process, shares her results, and reflects on whether the look suits her personal style.

Structure

1Introduction to the 10-year challenge
2Showcasing the products used
3Step-by-step application process
4Drying the hair with a diffuser
5Final reveal and personal reflection

Product placement

Not Your Mother's curl cream, mousse, and gel are the primary products used and shown throughout the tutorial.

On-screen text

styling my naturally curly hair for the first time in 10 YEARS

Original caption

what do we think?? 👀🙆🏼‍♀️ they are CURLSSS 🌀 its been 10+ years (since college!!!) since I’ve styled my naturally curly hair to wear out - crazy!! of course I let it naturally dry often, but I never intentionally style it to wear it outside the house with curls 😂😂 It doesn’t feel like me - but that’s because it’s not something I’ve done in SOOO long. Which makes sense! inspired by @Greta Wilson to try to embrace my natural curls 💕 Using @Not Your Mother's curly cream, mousse and gel! And @Olaplex oil ✨ And my @Shark Beauty dryer 🤌🏼 #curlyhairroutine #naturalhairtiktok #naturalhairjourney #naturalcurls #hairjourney

More from @caryscachero

Their other posts in the index, biggest breakout first.

Transcript

I haven't worn my hair in naturally curly in over 10 years. We're doing it today. People don't believe me when I say I've got naturally curly hair. They think, oh, like beach waves. No, curls. They're curls. I love the one and only Greta Wilson's wavy hair routine, so I'm going to be following that. I got the Not Your Mother's curl mousse, gel and cream. I also bought the diffuser attachment for my Shark. And then I've got my Olaplex oil to scrunch the crunch out after. First step, wet the hair. My hair is soaking wet. First you do cream. She uses quite a lot. Next we're doing the mousse like this. Maybe that's a good sound. Here we're going to go in with the gel, which that kind of scares me a little bit. Oh, I never use this much product in my hair. I have my microfiber towel, and I think you just kind of like. Do you see these curls? I told you it was curly. Do I love it? Trying to. Does it feel like me? No. Am I going to try it again? Maybe. It also doesn't help that my hair is quite short right now. It could be a vibe for summer. We'll see.