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@kyewilcox — 25x breakout selling Braun | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

25.1×Silent UGCOther hookLifestyle

Hook

Moustache Mullet SZN.

@kyewilcox

106.3K followers · usually 63.8K views a post

Views

1.5M

Likes

138.7K

Comments

812

Shares

15.1K

SoundTikTok sound · original sound - ykhurting

Promoted product

Braun offers a wide range of award-winning grooming and hair removal products, including electric shavers for men and epilators and IPL devices for women.

Why it worked

The video taps into a trending aesthetic ('Moustache Mullet SZN.') and uses a common grooming activity (beard trimming) in a visually engaging way, making it relatable and shareable.

Summary

The video shows a person trimming their mustache and beard with a Braun electric razor. The creator is preparing for "Moustache Mullet SZN."

Structure

1Introduction of "Moustache Mullet SZN."
2Trimming mustache with electric razor
3Trimming beard and neck with electric razor
4Washing face and touching up beard
5

Original caption

Is it moustache mullet season? #shave #mustache #mullet #haircuts #backwardshat

More from @kyewilcox

More breakout videos from this creator.

Final look with styled mustache

Product placement

Braun (acts: it is used to trim the creator's facial hair, and removing it would change the video's outcome)

On-screen text

Moustache Mullet SZN.

Beard or Moustache? #shave #cleanup #mustache #haircuts #trim

Cleaning up the goatee combo. #shave #cleanup #trim #mustache #haircuts

Braun electric shaver

2.1Mviews·@kyewilcox

Modern Mullet + Moustache Combo #shave #mustache #mullet #haircuts #modernmullet

Braun electric shaver

1.7Mviews·@kyewilcox

Styled with @BASED #middlepart #hairtok #haircuts #hairstyle #hairinspo

Fresh cut for the summer #mullet #moustache #modernmullet #haircuts #hairstyle

Freaked out #fyp

#fyp

822.2K97.1K1.0K

Goatee + Moustache combo #shave #cleanup #trim #mustache #haircuts

640.1Kviews·@kyewilcox

The sink is clean I promise #shave #mustache #goatee #mullet #haircuts

564.9Kviews·@kyewilcox

The routine @BASED #hairtutorial #hairstyle #hairtok #menshair #hair

BASED Sea Salt Spray

464.4Kviews·@kyewilcox

Mustache + Goatee combo clean up #shave #haircuts #mustache #goatee #mullet

Braun electric shaver

510.8Kviews·@kyewilcox

What we calling this style? #hairtok #hairstyle #haircuts #hair #hairinspo