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@kyewilcox — 25x breakout selling Braun | Overshot

Locked — create a free account to open.Open on TikTokPro

25.1×Silent UGCOther hookLifestyle

Hook

Moustache Mullet SZN.

@kyewilcox

103.6K followers · usually 59.7K views a post

Views

1.5M

Likes

138.7K

Comments

812

Shares

15.1K

Promoted product

Braun offers a wide range of award-winning grooming and hair removal products, including electric shavers for men and epilators and IPL devices for women.

Why it worked

The video taps into a trending aesthetic ('Moustache Mullet SZN.') and uses a common grooming activity (beard trimming) in a visually engaging way, making it relatable and shareable.

Summary

The video shows a person trimming their mustache and beard with a Braun electric razor. The creator is preparing for "Moustache Mullet SZN."

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Transcript, structure and on-screen text

5 beats and 1 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

Is it moustache mullet season? #shave #mustache #mullet #haircuts #backwardshat

More from @kyewilcox

More breakout videos from this creator.

Beard or Moustache? #shave #cleanup #mustache #haircuts #trim

Cleaning up the goatee combo. #shave #cleanup #trim #mustache #haircuts

Braun electric shaver

1.7Mviews·@kyewilcox

Modern Mullet + Moustache Combo #shave #mustache #mullet #haircuts #modernmullet

Braun electric shaver

1.7Mviews·@kyewilcox

Styled with @BASED #middlepart #hairtok #haircuts #hairstyle #hairinspo

Fresh cut for the summer #mullet #moustache #modernmullet #haircuts #hairstyle

Freaked out #fyp

#fyp

806.1K95.5K1.1K

Goatee + Moustache combo #shave #cleanup #trim #mustache #haircuts

531.2Kviews·@kyewilcox

The sink is clean I promise #shave #mustache #goatee #mullet #haircuts

509.0Kviews·@kyewilcox

The routine @BASED #hairtutorial #hairstyle #hairtok #menshair #hair

BASED Sea Salt Spray

464.4Kviews·@kyewilcox

What we calling this style? #hairtok #hairstyle #haircuts #hair #hairinspo

#fyp